SEO automation is the process of automating SEO tasks that are repetitive and monotonous. The SEO tasks include managing meta tags, optimizing images, tracking analytics, tracking fluctuations in search engine rankings, and generating reports.
The processes of SEO automation are
Keyword Research-
With SEO automation you can quickly identify keywords relevant to your target audience. This will result in high-value traffic opportunities.
Content Creation-
You can generate high-quality blog posts and website content with AI-driven writing services. This ensures that you have put enough keywords throughout your writing. An automated SEO software called SurferSEO provides suggestions for your writing.
Technical Optimization-
You can save time on page speed optimization and technical audits and avoid all mistakes. This can be done by automated checks. SEO audit tools crawl your website and generate reports on issues found.
Reporting and Analytics-
You can SEO performance and automatically generate reports with analytics tools such as Google Analytics, Google Data Studio, etc. You can get instant insights into the amount of traffic you are getting, which content is performing the best, where your visitors are coming from, etc.
Automated rank tracking-
You can monitor how to rank for target keywords in the search engine results pages (SERPs). You can track competition and fluctuations in the SERPs. You will even get notifications when a competitor’s content ranks higher than yours.
Automated Image Optimization
With SEO automation you can automatically optimize images for SEO. This will improve your page loading times without losing image quality.