A guest post in off-page SEO refers to writing and publishing an article on another website or blog. This strategy helps in building backlinks, increasing brand awareness, and driving traffic to your own website.
By contributing high-quality content to authoritative sites in your niche, you can enhance your site's search engine rankings and credibility. Guest posts typically include a bio or author section with a link back to your site, leveraging the host site's audience to expand your reach and improve your site's domain authority.