Twilio works behind the senses and is involved in all business processes like receiving an appointment reminder, connecting with customer service, messaging your cab driver, video conferencing, receiving a personalized coupon in your inbox, and with your doctor.
What exactly is Twilio?
It is a cloud-based (CPaaS) communication platform that allows businesses to integrate VoIP, phone, and messaging into web, desktop, and mobile applications using APIs.
Its low-code Studio builder lets developers design efficient call flows and trigger custom business processes. It also enhances audio conferencing infrastructure through its Voice API and supports voice, SMS, IVR, and chatbot integrations with popular platforms like WhatsApp, Facebook Messenger, and Webchat.
Top Features Of Twilio
Communication Channels
Enhanced Emailing
With the help of the proprietary mail transfer agent (MTA), an easy-to-use console, email specialists, and other features, deliver all emails uninterrupted. To increase deliverability and reliability, make use of sender authentication, SPF (Sender Policy Framework), DKIM (Domain Keys), reverse DNS (Domain Name System), and dedicated IP addresses.
Massaging
It provides massaging through multiple channels like Whatsapp, Facebook messenger, Chat, SMS, and MMS.
Video Streaming
With the help of this feature you can build your own live video streaming application.
Video Call
Organizations can do video calls or hold video conferencing, meeting with this amazing feature by Twilio.
Connectivity
Phone Numbers
Use APIs to track a number's whole life cycle. Facilitate worldwide innovation to ensure that all number-based apps are resistant to change. Choose from over 65,000 phone numbers in the inventory, including a variety of phone number kinds.
Short Codes
The system offers better reachability compared to other Twilio competitors through shortcodes in the U.S., Canada, and the U.K., and long code numbers in over 100 countries, enabling 100 messages per second throughput and rerouting to standard long-code phone numbers in the U.S.
Flexible SIP Trunking
PSTN connectivity for SIP devices, automatic capacity scaling, innovative cloud communication features like voice insights, Twilio Interconnect, and call control, simplified network, no channel or port fees, optimized security, and disaster recovery features.
Applications
Twilio Frontline
The app facilitates client support across various channels, manages privacy, and allows seamless communication across employees. Send and receive messages across channels using a single application.
Twilio Flex
The Platform works as a cloud-base call center and enables Digital-first engagement through various communication channels, continuously adapting and adjusting contact center parts, and facilitating personalized customer interactions with agents using contextual information.
Twilio Segment
The Customer Data Platform collects customer data from various sources and personalizes communications based on that data.
Account Security
Eliminate fraudulent account creation, protect new users, and reduce fraud. Authy secures businesses and big volumes of customers by providing two-factor authentication via TOTP, push, and SMS.
Conclusion
Twilio is a very powerful cloud communication platform that provides businesses with true omni-channel communication. It allows companies to engage with customers through voice, SMS, chat, video, and email all on one platform. Compared to other Twilio competitors it enables businesses to create seamless customer experiences across multiple channels.